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Designed exclusively for this mascara, build volume lash by lash as opposed to traditional formulas that create the appearance of volume by clumping lash together. The dense brush head grabs and visibly pushes every lash, evenly combs through eyelashes from roots to ends, and grabs those small, hard-to-reach lashes for optimal separation without clumping and makes them curly and slender. Picks up the volume and length of each and every lash! Creates bold, plush, impactful eyelashes.