Sunsilk unleash the newest, innovative way of controlling your hair from wet to dry. Using revolutionary patented technology, these never before seen products, lock hair in place – straight from the shower. The range is the brainchild of Sunsilk’s team of groundbreaking scientists, partnered with insights from Tokyo based, world renowned straight hair expert, Yuko Yamishita. The products work by controlling hair when it’s wet and securing each strand in place as it dries.
This unique hair care range has been designed specifically for straight hair and works by moisturizing the hair fibres, locking in style and keeping hair nourished and perfectly aligned.
Sunsilk brings to you the new Sunsilk Perfect Straight to lock in the straightness. So Lock Karo, Rock Karo!
How does it work?
The pioneering Straight-Lock Technology harnesses the power of amino silicone; an adhesive ingredient and mineral oils, locking in that magic moment for perfect shape. The technology, concentrated in the Conditioner, has a patented product formula which attaches to every strand, nourishing the hair’s fibres while also securing straight hair.
The Straight-Lock Technology gives lasting hold to freshly washed hair, speeding up the time spent on drying and straightening, so you can literally wash and go*; for the days when you don’t want to miss out what life has to offer. The powerful Conditioner provides essential nourishment to hair, without leaving a residue. This means hair can stay manageable and retain its healthy shine.
“Straight hair can be the most difficult of styles to keep from frizzing and changing shape. This Straight-Lock Technology really controls the hair, bonding strands together for perfect shape, like an invisible brush” says Yuko Yamashita.
Sunsilk Research and Development Supervisor Llyr Griffiths says; “With this new range you can gain the moisturising benefit of a conditioner which also captures that great hair moment between wet and dry when hair looks at its best”
Expert Perfect Straight with Straight-Lock Technology, Co-Created by Yuko Yamishita.
- The Straight-Lock product range seals both cuticles and strands to nourish and lock in perfect shape as hair dries, it includes: Shampoo and conditioner
- The Shampoo prepares and cleanses hair, allowing users to start from a better base
- The hero product, the Conditioner, has concentrated Straight-Lock Technology, which when used after the Shampoo locks in straightness strand-by-stand
- Directions: Apply a coin-sized amount, starting at the tips and ends where it is most needed.
Avoid touching the scalp so that the pores can breathe
Use a wide toothed comb to detangle and then rinse
Thus, lock in the straightness with the New Sunsilk Perfect Straight and get straight and gorgeous hair!
With straight-lock technology
Keeps hair fully aligned as itdries
Co-created with yuko yamashita
Expert touched hair