Specially designed to cover 100% grey instantly in 5 minutes. This moisture rich formula locks in color and leaves hair soft, manageable and healthy looking. Rich, deep color provides natural looking grey blending coverage that’s lasts up to 28 shampoos while conditioning softness. Advanced micro pigments migrate deep into the hair shaft and deliver true rich accurate tones that stand up to the time and enjoinment. You will get consistent fade-resistant performance you can count on.