• Lightweight, uniquely designed purple shampoo to reduce brassy tones
• System delivers volume and shine for silver and gray hair
• Gentle silicone-free, sulfate and paraben-free shampoo
• Specially formulated shampoo with biotin complex
• Works with its matching conditioner for best results
• Globally, Dove doesn’t test on animals and is PETA Approved
Love your silver. Embrace your grays. Show off your platinum with Dove Gorgeous Grays Sulfate-Free Purple Shampoo. Alongside its matching Gorgeous Grays Ultra-Light Conditioner, it delivers tailored care to give your hair a gentle dose of color enhancement and shine, along with volume and fullness from root to tip.
Looking for a shampoo to reduce brassiness? This haircare hero uses purple pigment to counteract unwanted tones, combat brassiness, and add radiant shine to gray, white, and silver hair. Infused with our biotin complex (known for adding volume), and formulated without sulfates, parabens or silicones, you can trust that this purple shampoo for silver hair will be gentle and lightweight on your strands.
Say yes to gorgeous grays and say goodbye to brassiness with Dove Gorgeous Grays Shampoo and Conditioner system.
Ingredients
Water (Aqua), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, Fragrance (Parfum), Citric Acid, Coconut Acid, Sodium Benzoate, PPG-9, Carbomer, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Guar Hydroxypropyltrimonium Chloride, Stearamidopropyl Dimethylamine, Polyquaternium-10, Glycerin, Biotin, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool, Ext. Violet 2 (CI 60730).
Perfect for
• Reducing brassiness and increasing shine
This purple shampoo uses pigment to reduce brassiness in your hair. It helps counteract unwanted tones and provide radiant shine, to enhance your naturally gorgeous silver and gray hair.
• More volume
It’s common to experience hair loss or thinning as you age gracefully. Dove Gorgeous Grays Sulfate-Free Purple Shampoo is a light shampoo for fine hair that helps increase volume for thicker and fuller-looking hair.
• Gentle cleansing
The gentle formula is made without sulfates, parabens or silicones. This light shampoo for thin hair and gray hair will nourish your strands without weighing them down.
How to use
Apply to wet hair, lather, leave in for 1-5 minutes and then thoroughly rinse. For best results, use this purple shampoo 1-2 times a week to help neutralize brassy tones and follow with Dove Gorgeous Grays Ultra-Light Conditioner.